This is the second in a series of 3 posts where I’m taking a look at my job as an indie author.

The first post in the series where I talk about how I go about the authoring/writing process can be read here. This second part looks at the publishing process and part three will look at marketing.

Preparing to Press the Publishing Button

The manuscript is complete. Now the hard work really begins. I redraft the whole thing many times, cut out whole sections, write new ones, make sure the whole thing makes sense and is well paced and well told. I check for consistency within the story. I check my research for factual accuracy. And I check the grammar, punctuation and spelling. I keep going until, at last, all is perfect – according to me.

So, I can’t put it off any longer. Now it must all go to the editor.

Professional Editing

A professional editor is vital to ensuring that the final product is the best it can be. This is the case whether a manuscript is going to be published by a traditional publishing company or by an indie author.

A professional editor must be able to spot all the mistakes, inaccuracies and blunders. They must be thorough, honest and harsh when necessary. If something’s not working, or could be done better, or is just plain rubbish they must say so.

My editor, John Hudspith, certainly does all of the above – and more. He’s a ruthless alchemist of prose. He points out where the manuscript isn’t perfect, the places it’s flat, flabby or lumpy – but he also makes useful suggestions as to how to improve things. His keen eye also spots missing or incorrect punctuation, and possible factual flaws or blips in the plot/character details.

Then I as the author must take all his constructive criticism on the chin, must not be precious, must get over myself and consider all his advice and suggestions seriously. And by doing so I ensure the book is polished and ready for its readers. John also helps with getting the back cover blurb and the front cover strap line just right – something that is vital in attracting readers to the book.

So I owe a huge debt of gratitude to John and if you want to know more about his editing services you can visit his website here.

In-House Proofreading

My current proofreader is my husband. He doesn’t do proofreading professionally but pre-retirement it was part of his job to check complex technical documents before they were released. He has a precise and accurate eye when looking over text. He picks up on yet more missing commas, ambiguous or inaccurate wording, and misspellings. This is despite me having read the document many times and John also having passed through it. So a good proof-reader is vital and I’m glad to have Mr S on board. He’s now open to working with other indie authors – so if you’d like to discuss using his proof-reading service then do get in touch via the comments section below and I’ll pass all queries on.

Professional Book Design

Another vital member of the team is the book designer.

In spite of the old saying advising us not to judge a book by its cover, it’s something most of us do. In truth the cover of a book has an enormous job to do. It has to fit the genre of the novel. The cover images have to suggest what’s between the covers, and the cover text has to be displayed in a way that will make it eye-catching and easy for browsing book buyers to read.

Then there’s the layout of the interior of the book to consider. The text needs to be presented in a reader friendly way. The font the size and the spacing have to be spot on. Then there’s the design and layout of chapter headings, page numbers and headers. And the book must look right regardless of whether it’s being read as a paperback, an e-reader or a phone.

Now, I’m neither artistic nor very good on the technical side of things but fortunately I don’t have to be. And that’s because I go to Jane at JD Smith Design for all my design needs.

I provide Jane with a design brief. This will include a short synopsis of the book, the formats it will be published in i.e. print and e-book, and a vague, just about coherent idea of what I’d like the cover to look like with maybe a few suggested images.

After a bit of back and forth emailing Jane will come up with the very cover design I was looking for – even although I didn’t know exactly what that was it before I saw it.

And once we’ve got the cover sorted out, Jane gets to work on the interior layout and design for all the various formats.

I love the look of my books and I get so many compliments on the covers. So, yes Jane is another alchemist who works magic on my book. If you want to find out more about JD Smith Design you can do so here.

And, I should add, it’s not just the books Jane designs for me, she also designs all my essential supplementary materials including, bookmarks, fliers, posters, postcards and a large roller banner  – all of which do a great job when it comes to marketing.

Pressing the Publish Button

Yes, indeed – publishing does happen at the press or rather the click of a button nowadays. So once the cover and the interior have been finalised it’s time to set up all the different formats on the appropriate websites such as the printer, distributor, and online booksellers. And then it really is as simple as clicking the button marked publish.

And now my book is out there – out there in the company of millions other books. All I have to do now is get it noticed. I have make sure folks know it’s available and how to get a copy. Now it’s time to get marketing – or rather to continue and step-up the marketing that will have already begun before publication.