It’s all very well writing a book and getting it published but it’s not going to find any readers without some well planned and targeted marketing. And like many authors, the whole selling and marketing thing is something I find difficult. It’s not only reaching potential readers that’s daunting, but also how to find the time to do it – especially when I’d rather be writing.

So a couple of weeks ago I was delighted to get the chance to spend the day at a free marketing information event for authors held in Edinburgh’s International Conference Centre.

It was sponsored and run jointly by Amazon and by the Alliance of Independent Authors (ALLI) and it was excellent. I certainly learned a lot about marketing and can see I need to take a fresh look at what I do in this respect.

As well as the welcome and introduction from Kindle Direct Publishing (KDP) UK head, Darren Hardy, and author and ALLI representative, Paul Teague, there were four main sessions – and a free lunch.

The programme was as follows:

• Making a Book
• How to Write a Bestseller
• Marketing Your Book
• Making it Happen – The Business of Being an Author.

All the sessions were well judged as to length and content and all proved informative. The suggestions as to how to best go about marketing were also feasible, sensible and realistic. It was especially reassuring that all the experts who spoke at the event presented their views as based on their personal experience of what works and on their preferred way of working. There was no one right way, one true path, or one size fits all preaching. And because of that it’s probably safe to say that all the delegates got something out of the day that they could take away and use.

I particularly liked and related to author, Linda Gillard’s experience and advice, but also got something from the contributions made by Kindle’s Darren Hardy, and authors Paul Teague, Murray McDonald, Steven McKay and Harriet Smart.

It was good to hear ALLi getting so many favourable mentions throughout the day too. They are a fantastic organisation for authors to belong to and worth every penny of the membership fee.

My advice to fellow authors is that if you get the chance to attend a similar event, go for it. I’d be interested to hear from fellow authors how they feel about marketing and if you’ve attended any training events like the one above. Do leave your comments below.

And, a question for book readers: How do you find out about books you might enjoy reading and what is your preferred method for doing so?

As for me – I’m off to completely rework my marketing plan…