Book Marketing and Being Mentored

Writing a Book is the Easy Part

Writing a book can sometimes seem like the easy part when it comes to establishing yourself as a writer. Building a readership is much more difficult. It is a hard but necessary slog. For all published writers, the marketing of their work is crucial in getting their books in front of potential readers. Of course it is. We write to be read.

I don’t feel any sense of entitlement to fame and fortune just because I’ve written some books. I have no problem with the idea that an author, like any other seller, has to work to get their product not just out there,  but visible to prospective readers.  But what I have struggled with over the last five years, since my first novel was published, is how best to do this. How, does an indie author author, with a limited budget, effectively advertise their books?

Getting Started on Marketing

image © Twinsterphoto via
image © Twinsterphoto via

Don’t get me wrong, I haven’t been totally hopeless.  I have researched and experimented with different things, and learned a lot over the last five years. I followed the conventional wisdom that authors should be on social media and should blog. I  also visited bookshops and very nervously asked if they would stock my books. I approached my local radio station and local weekly newspaper about an interview and a feature.

All of the above worked––to a certain extent––but not necessarily in a linear way that led directly to lots of sales. What I spent the best part of five years doing was building relationships. On Twitter I quickly established a network of other writers. Writers both traditionally and independently published who were supportive and generous with retweeting and replying to my writer-related tweets. I joined Facebook where I initially struggled to make an impact, after all my friends on there already knew I’d written a book. I eventually discovered the page facility on Facebook and set up my author pages––one for each of my two author identities but didn’t really know how to use them effectively.

Working with a Marketing Mentor



Then in April this year I reached a turning point. I signed up for a 1-to-1 hour long session with Peter Urpeth from the creative arts agency, Emergents/XPONorth.  Peter is the director (writing & publishing) and he  runs the Writing Development programme that provides support to writers throughout the Scottish  Highlands and Islands. The 1-to-1s were aimed at writers with projects that have broad mainstream potential and were for both for those traditionally and indie published in all genres. The aim was to offer help to access support services to writers both for their writing  and their careers.

Peter and I discussed the content of my books and  all aspects of marketing them, especially what I had done to so far and what had worked and what hadn’t. Peter was constructive and helpful and felt sure the agency could offer me some assistance.

And they did. I was offered a series of six, paid-for by Emergents, mentoring sessions on book marketing with Ben Galley, author and publishing consultant, from Shelf Help. I was delighted to accept the opportunity.

Delighted, yes, but unsure what to expect.

The Mentoring Process

Shelf Help

The mentoring programme began in early August and ended at the end of November. And it was a great experience. Ben proved to be a great teacher, although he set some tough homework assignments. He was patient, friendly and encouraging and entirely sympathetic to my not exactly astounding technical online abilities.

The whole programme was carried out over the phone.

There was a half-hour getting-to-know-you call at the start, followed by a one hour initial session and five further half-hour calls.

Ben took me through an audit of what I’d done to date, and suggested ways of improving my Amazon author profile, my Facebook author pages, my websites, and my book-related tweets. He introduced me to Facebook advertising, got me to explore the use of Goodreads, Wattpad,  and e-book publishing platforms other than Kindle. And he had tips on how best to run a free offer on Kindle Select. He also helped and encouraged me to explore the use of video posts – and this is the woman who’s never taken a selfie!

The Results

image © Rawpixel via

I took up every homework challenge Ben set me. I surprised myself with what I’m actually capable of. Some things suited me better than others and I’ll pursue the ones that I feel work for me.

I enjoyed the whole process. It was great to be made to question what I’d previously been doing marketing wise and it was good to be learning new and very useful things – and being pushed (in the nicest possible way) to deliver.

Through being mentored by Ben, I now have a much clearer idea of how to approach marketing. My approach from now on will be more professional, rigorous and focused. Sales will probably not rocket,  but if all I do is increase my readership and my engagement with them then I will be very happy.

So thank you, Ben and thanks, too, to Peter and Emergents/XPONorth for considering me worthy of their support. It is much appreciated.

Have you ever been mentored in order to improve a particular skill? How was it for you?

11 thoughts on “Book Marketing and Being Mentored

  1. Great advice! I’ve worked hard too to raise my profile but as you know Anne it’s a time-consuming activity which I couldn’t make a go of if I worked full-time. I’ve had great support from bloggers but it’s very difficult to break into the festival circuit etc, and I often feel as if my nose is pressed up against the glass and I’m on the outside looking in. Thanks for sharing your tips.

  2. I’ve never heard of such mentoring for writers but it sounds superb and I’m so happy for you. What a fount of knowledge you have gained and as one of my teachers used to say ‘going out of your comfort zone’. I am seriously interested in this concept and thank you for featuring this in your post.

  3. Thank you for deciding to follow my blog, Anne. I’m doubly delighted because that has brought me to yours.
    I shall take a look around and at your books, but right now, I have to say what a very interesting post this one is.
    Like you, I am an indie author and I have been trying – with various degrees of success or not – to build my author platform for several years now. The idea of being mentored through the technical side of marketing and promoting really appeals to me. I shall have to look into it. Do you think Emergents/XPONorth would take on an author from the Edinburgh area?

    • Thanks for visiting, Christine. I liked your blog very much, definitely worth following.
      I’m glad you found the Marketing post interesting. XPONorth only operates in the Highlands, and they deliver the programme on behalf of Emergents up here. However, Emergents is UK wide I believe. So it might be worth seeing what/how they deliver in your area.
      I know the marketing thing is not easy!

  4. Hi again, Anne. Well, I like the look of your books and the wee bitty I read of Change of Life, so I’ve downloaded that one and Displacement. Looking forward to reading them.

  5. Here’s another snippet as I make the rounds of your posts. As a soon to publish indie author (spring 2016) here’s what I’ve learned so far, living on the US east coast (North Carolina and Maine.). In 2013 a NY agent found me a NY publisher. They kept my Seattle-based memoir, (west coast—3000 miles away) 4 months, until their marketing dept. said “Sorry, we have no marketing clout in Seattle.” it took a year and a half to find a tech-savvy Seattle publisher marketer. Fortunately, because I can’t reach all these places.
    In the meantime I blog, and Facebook. Just joined Goodreads. Haven’t faced Twitter yet—it seems so manic. I’m keeping at it, but can’t find time right now to do my own reading!
    Thanks for the follow.

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